Mitt Romney Was Right….Corporations Are People.

It’s hard to forget one of the biggest flubs of the 2012 Presidential Campaign. Mitt Romney, running for the Republican Primary, was asked a question on social security and the deficit. In response, he spoke about how they could balance the budget, and a heckler... read more

Credit Where Credit’s Due

If there’s one golden rules when it comes to social media marketing, it’s this: the Internet always knows. This rule, if understood and respected, can lead to a harmonious relationship between brand and user in both the good and the bad times. When social... read more

What Will 2016 Bring?

As 2015 draws to a close, it’s time to peer into our crystal ball and see what the next year will bring in regards to social media. This past year was all about ‘live video’. Apps like Meerkat, Periscope and Blab, brought video streaming to the... read more

Top 5 Facebook Advertising Tips!

Thanks to Amy at AmyWho Digital for this awesome post. Do: Target your audience When it comes to Facebook likes, it is definitely quality over quantity. You don’t want to be wasting your precious advertising spend on people who aren’t interested in your business. We... read more

The Importance of Social Media in B2B Marketing

Every day, millions of people are connecting through social media. Here, in the realm of social media marketing, we’re often called on to help foster relations between businesses and their customers. Yes, it’s true that social media is one of the best ways... read more

Real Time Response Is The New Goal

This morning I clicked onto a brand’s Facebook page and was confronted with a strange sight. This is what comes up on an increasing number of different brand pages across Facebook. Essentially, Facebook is naming and shaming the admins who are poor... read more

Politics: A Game of (Smart)Phones

“Democracy is the worst form of government….except for all the others that have been tried”.                                                                                                                    – Winston Churchill Reflection With... read more

Selfies Send Smart Bombs

When it comes to the threat posed by Islamic State, the nihilistic jihadist group terrorizing the Middle East, one of the core fears shared by Western intelligence agencies is their recruitment effort. This savvy drive has been conducted, primarily, via digital media.... read more

A Bad Yelp Review Is A Good Opportunity

Bad Yelp Reviews Aren’t All Bad Last night I was given the opportunity of speaking about the role of social media for small businesses. After I had finished my spiel about why the coming age of mobile devices, digital natives and social platforms was an... read more

Facebook, Social Media and the Nepal Earthquake

Critics of social media often declare that it is an exercise in absolute narcissism. When you have an entire generation of  people taking selfies and sharing pictures of their coffee it’s hard not to think the worst of people. However, in the past several days... read more

The Importance of First Impressions

It takes someone 100 milliseconds to make up their mind about something. Your brand has as much time as a hummingbird flaps its wings to sell yourself to a potential customer. That is, to say the least, intimidating. Thanks to social media brands have less time to... read more