Credit Where Credit’s Due

Credit Where Credit’s Due

If there’s one golden rules when it comes to social media marketing, it’s this: the Internet always knows. This rule, if understood and respected, can lead to a harmonious relationship between brand and user in both the good and the bad times. When social...
How To Let Your Social Media Manager Go Without Reprecussions

How To Let Your Social Media Manager Go Without Reprecussions

So, it’s finally happened. You’ve had to fire your social media manager. Maybe the guy just wasn’t the ninja, guru, Jesus, wünderkind that they said they were? Perhaps you thought it was the right idea to hire that intern straight out of high school...
The Importance of Social Media in B2B Marketing

The Importance of Social Media in B2B Marketing

Every day, millions of people are connecting through social media. Here, in the realm of social media marketing, we’re often called on to help foster relations between businesses and their customers. Yes, it’s true that social media is one of the best ways...
The Picture Is Just The Beginning: How To Succeed on Instagram

The Picture Is Just The Beginning: How To Succeed on Instagram

There’s no doubt that Instagram is one of the more popular, interactive social networks out there. With 300 million+ engaged users, they’re one of the key networks you need to succeed on. However, it’s difficult to know just how to conquer the...
Politics: A Game of (Smart)Phones

Politics: A Game of (Smart)Phones

“Democracy is the worst form of government….except for all the others that have been tried”.                                                                                                                    – Winston Churchill Reflection With...
A Bad Yelp Review Is A Good Opportunity

A Bad Yelp Review Is A Good Opportunity

Bad Yelp Reviews Aren’t All Bad Last night I was given the opportunity of speaking about the role of social media for small businesses. After I had finished my spiel about why the coming age of mobile devices, digital natives and social platforms was an...