Credit Where Credit’s Due

Credit Where Credit’s Due

If there’s one golden rules when it comes to social media marketing, it’s this: the Internet always knows. This rule, if understood and respected, can lead to a harmonious relationship between brand and user in both the good and the bad times. When social...
The Importance of Social Media in B2B Marketing

The Importance of Social Media in B2B Marketing

Every day, millions of people are connecting through social media. Here, in the realm of social media marketing, we’re often called on to help foster relations between businesses and their customers. Yes, it’s true that social media is one of the best ways...
The Picture Is Just The Beginning: How To Succeed on Instagram

The Picture Is Just The Beginning: How To Succeed on Instagram

There’s no doubt that Instagram is one of the more popular, interactive social networks out there. With 300 million+ engaged users, they’re one of the key networks you need to succeed on. However, it’s difficult to know just how to conquer the...
A Bad Yelp Review Is A Good Opportunity

A Bad Yelp Review Is A Good Opportunity

Bad Yelp Reviews Aren’t All Bad Last night I was given the opportunity of speaking about the role of social media for small businesses. After I had finished my spiel about why the coming age of mobile devices, digital natives and social platforms was an...
Facebook, Social Media and the Nepal Earthquake

Facebook, Social Media and the Nepal Earthquake

Critics of social media¬†often declare that it is an exercise in absolute narcissism. When you have an entire generation of ¬†people taking selfies and sharing pictures of their coffee it’s hard not to think the worst of people. However, in the past several days...
The Importance of First Impressions

The Importance of First Impressions

It takes someone 100 milliseconds to make up their mind about something. Your brand has as much time as a hummingbird flaps its wings to sell yourself to a potential customer. That is, to say the least, intimidating. Thanks to social media brands have less time to...