Credit Where Credit’s Due

Credit Where Credit’s Due

If there’s one golden rules when it comes to social media marketing, it’s this: the Internet always knows. This rule, if understood and respected, can lead to a harmonious relationship between brand and user in both the good and the bad times. When social...
How To Let Your Social Media Manager Go Without Reprecussions

How To Let Your Social Media Manager Go Without Reprecussions

So, it’s finally happened. You’ve had to fire your social media manager. Maybe the guy just wasn’t the ninja, guru, Jesus, w√ľnderkind that they said they were? Perhaps you thought it was the right idea to hire that intern straight out of high school...
The Picture Is Just The Beginning: How To Succeed on Instagram

The Picture Is Just The Beginning: How To Succeed on Instagram

There’s no doubt that Instagram is one of the more popular, interactive social networks out there. With 300 million+ engaged users, they’re one of the key networks you need to succeed on. However, it’s difficult to know just how to conquer the...
A Bad Yelp Review Is A Good Opportunity

A Bad Yelp Review Is A Good Opportunity

Bad Yelp Reviews Aren’t All Bad Last night I was given the opportunity of speaking about the role of social media for small businesses. After I had finished my spiel about why the coming age of mobile devices, digital natives and social platforms was an...
The Importance of First Impressions

The Importance of First Impressions

It takes someone 100 milliseconds to make up their mind about something. Your brand has as much time as a hummingbird flaps its wings to sell yourself to a potential customer. That is, to say the least, intimidating. Thanks to social media brands have less time to...
‘Thank You’ Goes A Hell Of A Long Way!

‘Thank You’ Goes A Hell Of A Long Way!

Recently we started using a new application here in the office called CoSchedule. CoSchedule is an app which allows you to write a blog post and then time it to be released and re-released over a month long period. The thinking of the CoSchedule creators is that the...