Credit Where Credit’s Due

Credit Where Credit’s Due

If there’s one golden rules when it comes to social media marketing, it’s this: the Internet always knows. This rule, if understood and respected, can lead to a harmonious relationship between brand and user in both the good and the bad times. When social...
What Will 2016 Bring?

What Will 2016 Bring?

As 2015 draws to a close, it’s time to peer into our crystal ball and see what the next year will bring in regards to social media. This past year was all about ‘live video’. Apps like Meerkat, Periscope and Blab, brought video streaming to the...
The Picture Is Just The Beginning: How To Succeed on Instagram

The Picture Is Just The Beginning: How To Succeed on Instagram

There’s no doubt that Instagram is one of the more popular, interactive social networks out there. With 300 million+ engaged users, they’re one of the key networks you need to succeed on. However, it’s difficult to know just how to conquer the...
Selfies Send Smart Bombs

Selfies Send Smart Bombs

When it comes to the threat posed by Islamic State, the nihilistic jihadist group terrorizing the Middle East, one of the core fears shared by Western intelligence agencies is their recruitment effort. This savvy drive has been conducted, primarily, via digital media....
Rates and Reviews: The Social Response

Rates and Reviews: The Social Response

Yesterday I had the opportunity of participate in a new restaurant opening. That was an¬†interesting experience, as I didn’t know what to expect. I had no reviews about the place and also no recommendations. But as soon as the restaurant started serving us,...
Today, Facebook Changed It All

Today, Facebook Changed It All

This morning, at 4am AEST at the annual F8 Conference, Facebook pretty much justified their entire existence. In one fell swoop, they’re taking on YouTube AND are redefining the shopping experience. “How?” you ask. Simple…with Messenger. Yes,...