A brief list of the most frequently asked questions that we receive.
OK, But What Is Social Media Marketing?
Social Media Marketing is the latest and most powerful tool in the armory of business. Where once advertising was the tool to boost business, today companies can promote themselves with pinpoint accuracy to those customers who are in the market for their products or services. And it’s even better than that because with social media you’re able to truly connect and personalize with your audience. You create a rapport with them not unlike building a friendship with a stranger. It’s a process that takes time and builds up slowly so you have to understand that results won’t happen overnight.
So What Are We Paying You For?
Transcend Social specializes in everything from social media strategy to community management. We’re a full service boutique agency that’s all about helping you engage with your audience. We believe that with great conversations come great results. Think of us as your eyes and ears on the web.
Facebook Is Free. So Why Are You Charging For It?
You’re right. Facebook is free. In fact you’ve probably already set up your Facebook page. But unfortunately Social Media Marketing is a lot more than just Facebook. Not only do you have a multitude of platforms to choose from (Twitter, YouTube, Pinterest, Instagram etc.) but you also have to ensure that you’re posting the right type of content and to the right people.
And that’s the big difference between media advertising, and social media. Advertising wastes the majority of your spend, because only a relatively few people who see your advert are your potential customers; but with social media, we have ways of getting your name and product in front of people who are interested in the sorts of things you have to offer. In fact, they’ve selected themselves into groups.
There’s a whole lot of behind the scenes work that goes into creating a great social presence. We’re here to make sure that you can capitalize on all that social media can offer you.
In order to get the best return on investment in social media you need to devote a lot of time to it. You need to (at least) post every day and make sure that you’re engaging with your audience. This is time that is taken away from your core business, we’re here to save you that time.
Are You Expensive?
We’re good, so we’re not cheap, but compared to the money wasted on advertising, we’re truly cost-effective If you consider how much advertising costs you (newspaper, leaflets, television etc.) you’ll see that social media is a tiny fraction of that cost. But the difference between all of those scattershot approaches is that we can drill down and target exactly the people that you’re aiming for and we can even back it all up with the data to prove how successful we were. We tell all of our clients that they should expect to have a social media budget set aside for ads.
A Social Media Budget?
Every minute on Facebook your audience is able to see one of almost 1500 pieces of content. It could be from friends, family, TV shows they’re fans of or companies they enjoy interacting with. Because of this, Facebook has to sort out which content gets seen and which doesn’t.
The truth of the matter is that if you want your post seen then you’re going to have to put some money behind it. Now this doesn’t mean that every single post has to cost you hundreds of dollars. But part of our duties is outlining an effective, low-cost social media budget so you can make sure that your posts get seen without watching your money disappear.
What is SEO?
Business owners often ask us, What is SEO anyway? Well, SEO stands for Search Engine Optimization, which is the term used for improving your ranking on search engines. Considering that the top 5 links on Google get 75% of the clicks (and therefore…the customers) it’s important that your website has best practices and methodologies which give you the best SEO possible.
More and more search engines are also taking social media presence into account when determining their rankings; this means that a professionally run social presence will also boost your placement.
Do I Have To Pay for SEO?
Whilst our incredible SEO experts have to eat too we also recommend having an SEO budget. Running ads on Google, Yahoo or Bing helps push your website up to the top of the advertising page. This means that it’s far more likely for customers to click on your website.
What If I Don’t Even Have A Website?
Don’t worry about that! We also offer professional website design and implementation as well. Our websites are all designed responsively which means it doesn’t matter if your customers are accessing it on their computers, or their phones, it will come out looking fantastic.
My Competitor Has An iPhone App, I Want One Too!
With more and more smartphones being sold today it’s become the primary way that your customers are accessing your website or connecting with you on social media. It makes sense that you’ll want an application for iPhone or Android. After all, how great would it be to remind your customer that you’ve got a sale on with the device in their pocket? Transcend Social helps you build, design and distribute your mobile app onto the major platforms.
What is ‘social listening’?
Social listening means that we’re listening to social media and constantly scanning the social web to find anyone talking about your brand or who could use your services.
For example, let’s say that you’re a personal injury attorney located here in Manhattan. It would help your business immensely if you could reach out and find people who had just been hit by a car. With social listening, you can. As your law firm, we discover these leads, approach them and pass them on to you.