Client: The Heritage Project

Year: 2013

Brief: Leading up to the release of the first in a trilogy of books Transcending Social Media was contacted by The Heritage Project in the hopes that they could create online demand prior to their upcoming bestseller, Bloodline, hitting both the physical and online shelves. By utilising lesser known Facebook tips and tricks and a robust, hyper-targeted advertising campaign the online presence was dramatically extended to include not just Facebook but also Twitter and Goodreads.

Over the first three months the page saw significant growth and increased engagement from the fans. As the book celebrated its release in the lead up to the Christmas shopping period Transcending Social Media recommended and implemented a Facebook competition in which people could win a copy of the book. Creating a custom Facebook tab for the page Transcending Social Media moderated the competition and several ad campaigns that linked both to the custom Facebook tab and to the Amazon page. Over the course of the ad campaign the book’s publisher, Simon and Schuster, confirmed that they had seen a spike in sales linked to Facebook.

With two more books due out over the next 24 months Transcending Social Media is proud to continue its relationship with The Heritage Project and look forward to promoting the tentatively titled ‘Stateless’.