Client: Sex In The Suburbs

Year: 2013

Brief: Leeza Cooper, author of Sex In The Suburbs, partnered with Transcending Social Media to promote her upcoming book on relationships and female empowerment. As the book was available only through online means, through Amazon.com, a strong digital marketing campaign was necessary to make the book a financial success. Sex In The Suburbs has become one of the first books to explore a new revenue stream. Releasing each chapter for just 0.99c throughout the world Sex In The Suburbs is lowering the psychological barrier that comes with weighty sales prices.

Transcending Social Media was brought in to highlight not just the subject matter of the book but to also create a community of female empowerment. Through customised targeting Transcending Social Media spearheaded an extensive social media campaign based on Leeza’s personal history as author and brand ambassador of Sex In The Suburbs and also focused on the risqué content of the book. Several different ads were targeted to a range of demographics and extensive monitoring of analytics ensured that the ad campaign was both low cost and effective. As Sex In The Suburbs continues to release each chapter Transcending Social Media is proud to stand behind as a partner and to see the book grow.