Sex In The Suburbs

Sex In The Suburbs

Leeza Cooper • Amazon.com

Leeza Cooper, author of Sex In The Suburbs, partnered with Transcend Social to promote her upcoming book on relationships and female empowerment. As the book was available only through online means, through Amazon.com, a strong digital marketing campaign was necessary to make the book a financial success. Sex In The Suburbs has become one of the first books to explore a new revenue stream. Releasing each chapter for just 0.99c throughout the world Sex In The Suburbs is lowering the psychological barrier that comes with weighty sales prices.

Transcend Social was brought in to highlight not just the subject matter of the book but to also create a community of female empowerment. Through customised targeting Transcend Social spearheaded an extensive social media campaign based on Leeza’s personal history as author and brand ambassador of Sex In The Suburbs and also focused on the risqué content of the book. Several different ads were targeted to a range of demographics and extensive monitoring of analytics ensured that the ad campaign was both low cost and effective. As Sex In The Suburbs continues to release each chapter Transcend Social is proud to stand behind as a partner and to see the book grow.
 

Skills

Posted on

June 19, 2015