United Israel Appeal
Transcend Social was brought in as part of a major restructuring of United Israel Appeal’s online presence. Transcend Social has helped the UIA streamline its digital presence. We opened up a Twitter account, set up the charity on both Google+ and LinkedIn to help boost Search Engine Optimisation (SEO) and also began to combine their Facebook pages into one. Previously UIA had several Facebook pages for each State. Transcend Social recommended that these be merged to reduce confusion and improve discoverability through Facebook’s Graph Search.
Along with this Transcend Social spearheaded several ad campaigns revolving around Jewish and Israeli holidays. Both growth and engagement has risen dramatically throughout the course of the relationship that UIA has had with us. As UIA continues to expand into the digital realm we will be there with them. Plans for the upcoming year include a mobile application to help ease people into digital donation, overhauling UIA’s website to include new and innovative social streams and bridging the gap between the Australian Jewish community and their Israeli brethren through social media. As 2015 continues we’re excited to stand with UIA to help secure UIA’s position as one of the premier fundraisers for Israel.