Raffe cut his teeth in social media working for a number of high-tech startups in the fast paced town of Tel Aviv. When he returned to Australia he founded Transcending Social Media because he knew he could use his powers for good, not evil.

He loves dogs, technology and Star Wars. His idea of bliss is a leash for his dog which looks like a lightsabre and connects to his phone via Bluetooth. Cookies make him deliriously happy.