What a week it has been in social media….and we haven’t even heard about what Facebook has planned for today (though they are widely rumoured to be introducing a competitor to Twitter’s Vine…sending short videos to your friends).But even without this event we’ve got plenty to talk about.
Facebook is planning on completely overhauling the Pages Insights. This is particularly important for Social Media Managers as they rely on Insights to help them understand how effective their posts are. Facebook will break the more complex data metrics (such as People Talking About This) into demographic breakdowns including age, location, sex and language spoken. Whilst a lot of professional agencies (such as TSM) use specific software for monitoring their various accounts (TSM uses Sprout Social), which automatically give you a greater understanding of your audience, this will of no doubt be of use to the millions of Facebook Page owners who want to know more about their audience.
Pictures. Pictures are everywhere. Yes it seems that even with its recent rollout of hashtags Facebook isn’t stopping. Just today they rolled out the ability to add pictures to comments. This has of course been long requested by those who feel that speaking in all caps just isn’t getting the word across quite as succinctly. No word yet on whether or not Facebook will be rolling out GIF support for comments….but we’ll keep you updated.
Feedly has launched their Google Reader replacement. When Google announced earlier this year that they would be shutting down the RSS service there was a collective scream of pain from the Internet community. Reedly quickly jumped in and declared that they would be releasing their own RSS service in the wake of Google’s declaration.
We talked last week about the console wars between the Xbox One and Playstation 4. The majority of the criticisms against Microsoft stood with their DRM policies which would make it very difficult for Xbox owners to easily share games with their friends. They also declared that the Xbox would have to ‘check-in’ with the server once every 24 hours. This meant that if you had no Internet for 2 days you would not be able to play your Xbox….even in offline single player mode. Well it seems that the anguished cry and mocking of the Internet has seen Microsoft reverse their decision. It’s unknown whether or not this will help win back the legion of fans that it lost but, as we said last week, this is a battle that will be won by consumers rather than gamers.